Description
Nexus AI were shipping fast, but their marketing site did not keep up with the product. Technical buyers landed on generic copy and bounced. We rebuilt the site around the actual product surface: sharp positioning, real product screens, and a demo request flow tuned for engineering leads rather than casual traffic.
Project goals
Strategic objectives of the project
01
Precise positioning
Messaging pointed at engineering leads, not a general audience.
02
Product-first surface
Real interface screens replacing generic marketing illustrations.
03
Qualified demos
A demo request flow that filters for team size and use case.
04
Fast, quiet UI
A site that loads instantly and gets out of the way of the copy.
Results
Growth in numbers
The rebuild lifted demo requests from technical buyers and cut noise from off-target traffic.
+218%
Demo requests from qualified accounts
-41%
Bounce rate on landing
1.9s
Median load on the home page
Next case
Naomi Snelling