Description
Naomi was delivering deep 1-to-1 coaching but could not scale that work without diluting it. We designed a full digital home: a public site that reflects her voice, a private client portal for ongoing clients, and a structured course program that lets her serve more people without more calendar time.
Project goals
Strategic objectives of the project
01
Editorial brand
A site that carries Naomi's voice with warmth and clarity.
02
Client portal
A private space for notes, resources and session history.
03
Course delivery
A structured program with modules, progress tracking and community.
04
Scaled revenue
New revenue lines that do not depend on more 1-to-1 hours.
Results
Growth in numbers
Naomi opened a second revenue stream through the course program while keeping her existing 1-to-1 work intact.
+3
New revenue streams beyond 1-to-1
+180%
Active clients in month one
94%
Course module completion rate
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Papaya Portchester