Description
Papaya is a new play cafe in Portchester. They needed a site that felt as considered as the space itself, plus an email system that keeps parents in the loop without extra admin. We built a booking-first website and a lightweight email flow that turns first visits into repeat ones.
Project goals
Strategic objectives of the project
01
Booking-first site
Session booking is the primary action on every page.
02
Considered brand
Photography and typography that match the calm of the space.
03
Parent email flow
Welcome, reminder and re-engagement emails running on autopilot.
04
Local visibility
Local SEO groundwork so nearby parents find Papaya first.
Results
Growth in numbers
Papaya opened with a full booking calendar and a steady stream of returning families in the weeks after launch.
100%
Opening month bookings filled
+58%
Repeat visit rate
42%
Email open rate
Next case
Wake Accounting